![]() ![]() Your subject line should be designed in a way that makes the recipient open it out - either out of curiosity, value, or interest. It is that brief moment that will either grab the attention of the recipient or make them ignore it. Your subject line is the first thing anyone sees in their inbox. But according to research, you can increase your open rates and click-through rates by adding emojis. Just remember to make sure you know the meaning and connotation of the specific one(s) you incorporate. Emojis may seem unnecessary or unprofessional to add to an email. Incorporate on-brand and engaging images, videos, GIFs, animations, etc., to compliment the written content and create a memorable experience.Īnd since we are on the topic, let’s talk about adding emojis. They will either get bored or just scan the email and close it. If you are only adding paragraph after paragraph of information, it’s going to be very difficult to hold the attention of your audience. It is the best practice to personalize your CTA and tailor it according to the segmentation of the audience for better results. That’s because your CTA acts like a magnet and opens the doors to the landing page.Ī CTA should be bold, properly colored in contrast to the background, and should have a compelling copy. ![]() Whenever you are designing an email, make sure that your CTA stands out and tells the user exactly what to do. However, use styling if it does not match your color scheme and brand palette. They are usually identified in blue color, underlined.
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